With social media’s magical existence, insurmountable data has been posted and collected. Your lunch yesterday and that part last Friday has been recorded in digital history and has been liked by 127,583 people- that is if you’re a famous person like Kim K/Miley Cyrus/Queen Bey’.
If you’re part of the majority of this blogging world (myself included) who only have a handful of followers and likers, feeling lame was easy especially if you see other people raking in a gazillion fans.
The fight to be “cool” or to get your blog name up there is harder now because you have quantitative data to back up who was cool/relevant and who was well… less cool/relevant. I’ve always been part of the underdogs, the misfits, the weirdos, the lame kids and trying to stand-out. Being different was like trying to find a pair of size 5 flats in a sale: it was not easy.
So what do I propose for us weirdos who are “quantitatively challenged” by social media? Don’t do anything. Be yourself and be true to your digital content. Being online is all about being you while being in a digital medium. If you’re after quantitative results (i.e. 167 results) it’s easy to achieve, just follow what everyone else is doing. I’d hate to break it to you but there is a template on how to get more likes (I’ll blog about this formula next time). You can take a flat face shot of something, go all minimalistic with a white wall background, talk about food places, etc. But the problem with copying these formulas is loosing the main essence of a blog, which is YOU! As my professor in Digital Media once told me, “In this digital word, people can smell bullsh!t.” People can tell if you’re faking it and if you’re not genuine and being genuine/being true is what makes people like (really like, not shallow-like) your blog.
Look at it this way:
I would rather have a piece liked by 7 people and have their lives changed by that one post than have 236 people like it and forget about it a week later. I would rather help 12 people in their blogging career or their business than have 375 like a photo of me half naked.
More doesn’t mean better and less doesn’t mean horrible. In today’s digital age posting anything was easy but the search for life-changing content was not. Be part of the life-changing content part.
Have content that goes beyond looking good, have content that makes people feel good and help them BE good.
It all boils down to purpose. What was your purpose in posting that content? Was it simply for societal recognition or was it for something more? Think about it.
The internet’s content is only as good as what you place in it and I think we need better content than selfies.
Live/Post a bit deeper,