First of all, you have a full team of Coffee Masters behind the counter. Not to say that the green-apron baristas are any less talented, but these Masters are well… masters of the coffee craft. They live, breathe, and eat coffee. They’ve been given the black toga-apron of greatness. Think of them as Yoda’s trained team of baristas out to blow the universe with coffee beans. People with enough experience and knowledge on how to make the perfect cup-your version of the perfect cup (should you have and know yours). If you don’t have that cup nailed down yet, go and ask these masters! They are the same hospitable and friendly beings as the ones that greet you in a regular Starbucks only a bit more knowledgeable.
While some use coffee as morning fuel and some bring it around as a status symbol, some of us actually drink coffee for well, to put it simply: taste. Those who can distinguish the wide, wide, wide array of coffee tastes know that it takes more than a roaster, a grinder, and a French Press to make good coffee. It takes the right equipment, the right beans, the right timing, etc.. To say you love coffee simply because you drink it everyday is not loving coffee, it is using coffee. You see, to love is to know and if the only thing you know about coffee is that it wakes you up every morning, you are infatuated with coffee. Stop. The. Abuse.
Starbucks has well, I’d hate to admit it, sort off lost its identity as a place that serves good coffee into the place that serves an added umph to your outfit/confidence. Frequenting the store way back when I was 4 years old (yup) and studying the brand more than once as an IMC student, Starbucks is known not to sell coffee but an “experience”. However, with much consultation from readings here and there, we all have to admit that you don’t pay Starbucks for the coffee, you buy it for the cup with the green mermaid. Luckily, Starbucks Reserve is here to change that.
Currently having 5 stores in Metro Manila, they finally decided to open their 6th Reserve in Sapphire Block, Ortigas. Wonderful news to all of you UA&P students and Ortigas Organisms!!!
Starbucks Reserve is reserved (see what I did there?) for a finer Starbucks Experience. Personally, I think this is Starbucks’ way to keep-up with the Third Wave coffeeshops that cater to people who genuinely know the difference between using coffee and tasting it. Starbucks Reserve is, I believe, the experience coffee lovers deserve from Starbucks.
I know what you’re thinking, how exactly does Reserve differ from other Starbucks-es? Aren’t they all the same? How do I know if it’s just some neat marketing stunt? Isn’t it just the same Starbucks but with some fancy twist? Well, no, no, and yes-ish. Starbucks Reserve is a bit the same Starbucks we know and love(ed) but wayyyy better. So how exactly is it better?
I always allow the baristas to surprise me with my drink, even when I was in college. I always ask them for something new, or to keep me up until 4 AM for a cram sesh, or for something within my perfered palette-which is nutty and a bit fruity. The barista gave me Colombian the second time I went, it was bit watered down but great with half-and-half. I’ve also had them make me an iced tea to refresh me the time I went with the sun shooting 44 degree ray beams at me. This the menthol-ly iced tea, great for summer strolls along the city.
Secondly, they have food selections that are different from the regular Starbucks-es.You have macaroons, eclairs, tarts, and other fancy caboodles to bring out and compliment the coffee’s taste more. These selections are not available in the normal SBs however, they do serve some of the regular food too. My cup came with a complimentary eclair that had gold glitters. Gold. Edible. Glitters. Wonderful ganache on the inside and classic SB chocolate on top.
Then there’s the good ambiance. It reminds you a bit of a galley, a boat, a galleon (lol, UA&P reference there) because of the number of knots and rope details around the place. It’s new (they opened June 5), modern, it’s sleek, but still warm.
Some of the merchandise is also different-Starbucks Reserve Tumblrs and French Presses are exclusive in well, Starucks Reserve.
Of course, you get a selection of coffees that you don’t have in your nearby Starbucks-es. You have a selection of coffee coming in from Colombia, Kenya, East Timor, and even from Peru. All of these have different tastes-again, something a true coffee lover would know by heart. Luckily, we have Coffee Masters we can consult with.
Lastly, the best thing about this Starbucks Reserve is that it is in Ortigas. IN. ORTIGAS. So the next time you’re going for a coffee run in Ortigas, skip the same-old-same-old Starbucks and head for the Reserve.
Much Love & Much Coffee