A music store and cafe that highlights one of the the most vintage items in the world: a vinyl. For most people who live in their ancestral house, you might have one of these things in your attic or in your grandparent’s room. Piece of advice? Get it and run. Grab some of the big, black, round records and play it!
In the middle of a mainstream mall lies a little hipster gem made by one of my favourite creative agencies (the agency actually inspired 11FiftyNine): Serious Studios. A beautiful master piece of experiential marketing and branding is this thing called Satchmi. (Forgive me for getting my IMC geek on there for awhile.)
If you can’t see old record in your house, Satchmi is a home for every vinyl and a hub for any music lover. From your Frank Sinatras to your Adeles to your indies, Satchmi has a vinyl for everyone.
They also have the Queen. The Queen on Vinyl. Hail Lana Del Queen.
Hearing music through a vinyl is a different experience completely-as shared by my friends who are enthusiasts. Luckily, this store-the genius beauty of experiential marketing that it is- gives you that exact opportunity in their Listening Rooms. Pick a vinyl in the room and get that unique chance to actually play a vinyl!
If you don’t have a player, the store sells a brand new Motorino for the humble price of Php7,799. If I’m not mistaken, secondhand sellers sell at the same rate since they are some special-classic-vintage-500 year old player. If you ask me, it is more of an investment to buy a new one with all the cool features of having a USB port and headphone port. The vinyls can even convert the analogs into MP3s!
You can even personalize your player with the cool UV print stickers from their website!
My dad purchased one last Christmas for my grandpa who has a lot of records around the house but has no functioning player to play them on.
They have a bar table where you can hangout and chill in. Order a cup of coffee, the taste will not disappoint! YKW and the EDSA BDG is behind it’s coffee (again, the Serious Studios connection) so need I explain why they have good coffee?! They have great coffee. For discriminating taste in music….and in coffee, there’s Satchmi.
I applaud Satchmi for being one of those brands that stayed true to experiential marketing and actually delivering on it. Satchmi is the perfect place to go to for the convergence of the old, the new, the hipster, and the vintage.